OUR STORY

Inspired by the elegance of an Italian name and the creative spirit of New York City, Giorgio Milano was founded in 1996 in the Big Apple by an immigrant with a clear and ambitious vision: to create fashion-forward timepieces that balance refined design, lasting quality, and accessible luxury. Rooted in a belief that true luxury is defined by detail, the brand emerged as a modern interpretation of classic watchmaking in a city where creativity and opportunity converge.

Designed at the intersection of fashion and function, each Giorgio Milano timepiece is thoughtfully crafted using premium materials, sculpted silhouettes, and precision quartz or mechanical movements, selected for accuracy, reliability, and everyday performance. Every element is considered with intention, resulting in watches that feel elevated, modern, and enduring.

Today, we continue to honor our origins while creating timepieces defined by craftsmanship, restraint, and lasting appeal, Designed in New York and worn with distinction everywhere.